Google Shopping is a great way for online retailers to reach new customers. This blog will tell you how it works, who’s best suited in terms of retailer and customer base – then break down the setup process so that anyone can get started quickly!
Setting up Google Shopping Ads
You can create an account with Google Merchant Center if you do not already have one. It’s important because it gives the company access to information about what types of products or services they sell, which could help them improve their search results and advertising campaigns!
The next step after creating an account on the Merchant Center website is to create a shopping feed that will include all of your products.
Google has made it easy for you to create a shopping feed and display your product listings ads on the internet. All that is required of Merchant Center users, as far as setting up their own custom advertisements go, are some simple spreadsheet rows!
How to Create Google Shopping Ads?
- Add the products you want to advertise to a feed in Merchant Center
- (In the US) Add your tax information
- Set up your shipping service in Merchant Center
- Verify and claim your store’s website
- Link your Google Ads account for data transfer
- (Optional) Add promotions to display on your ads
You can set a maximum CPE to establish the highest amount you want pay for one of those clicks. Google charges based on how many people click your ad, and there’s no cap!
Start Selling Your Products
Create a product ad campaign by creating an advertising group. Give it any name you want and add your products to the list! You can then alter this for different audiences with tailored messages, such as brand or price preferences in mind – all while generating feeds that contain only those specific details about each individual item offered through your store’s catalogs (that way no one miss out).
Conclusion
Google is a powerful tool for businesses of all sizes. It’s not just about being found online, but also what people see on their screens when they come looking – or even if you’re already ranked high up!
Use these tips to make sure that everything looks good:
1) Fill out as much information such as product descriptions with accurate info so shoppers can find yours easily.
2) Make sure images link back directly (not through an alt text), which will help them learn more by scrolling through your listing
There are a lot of moving parts when it comes to running a successful Google Shopping campaign, and if you don’t have the time or knowledge to do it yourself, you could be missing out on a lot of sales.
KS Softech Private Limited is experts in Google Shopping advertising, and we can help you set up and manage a successful campaign that will drive traffic and sales to your online store.